20 Years of Invention and Innovation—and Counting
The Elite brand was founded in 1993; and for 20 years, Elite has become known as the detergent brand of choice in the CIS and Russian Markets. Our Products sell under various names such as: Feyzi, Rixos & Elite. Over the years, the company has grown from a single product— liquid detergents —to almost two dozen detergent products sold under various brand names; with a total work force of 80 employees. The Founders have recently decided to expand their marker to cover the Middle East and Africa, and decided to establish a factory in Dubai to serve these markets with its premium product “Elite”. Moreover, Elite is proud to consider itself a leader in sustainability, focusing on developing eco-friendly products. We are regularly Selling: dishwash liquid, handwash liquid, glass cleaner, car shampoo.
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